CAFÉ MONTMARTRE
Project: Cafe Branding
In 1912 the singer and cabaretier, Josef Waltner, opened a business in Řetězová street which he named Montmartre in honour of the famous Parisian cabarets. Montmartre had been frequented by the Bohemian elite of actors, writers and artists.
Among the biggest hotheads was the legendary Czech writer Jaroslav Hašek, who was repeatedly denied access to Montmartre for his frequent misconduct.
The well-known reporter Egon Erwin Kisch performed modern dances here and the place was also popular among Prague’s German writers, from Franz Werfel and Max Brod to Franz Kafka. Montmartre’s fame however came to a halt during the First World War.
Poster: Legendary Café has reopened!
The design wanted to preserve the genius loci of the early twentieth century, which was how the design of the visual identity was guided.
In various applications, such as in EX LIBRIS, we used a poster (dated 1912) from the original Café Montmartre.
Thank you
